"A bride should feel like her true self on her wedding day."
Designer Joanna Amelio knows how important it is for a bride to shine through at her
wedding. After all, it was her own frustrating search for "the perfect" wedding dress
- one that would complement her features, personality, and style - that inspired her
to create a gown in which she felt both beautiful and confident. Today, as founder
of Amelio Designs, she does the same for other brides who truly want to feel their
best on one of life's most important occasions.
Amelio began designing and sewing clothes at age 15, but it wasn't until 2002, after
graduating from the University of Notre Dame and working in the consulting and dot-com
industries, that she turned her creative passion into a business. Now, she devotes
her time to designing wedding gowns, veils, headpieces, and hairpins for brides, as
well as customizable jewelry and personalized handbags for both brides and wedding
The daughter of an artist and an avid gardener, Amelio has based her designs on the
simple elegance of nature's shapes, such as the daisies, lilacs, hydrangeas and wildflowers
cultivated by her father and painted by her mother. Though she relies on clean, timeless
lines as the basis for her accessories and attire, Amelio also focuses on the individual
tastes of her clients, ensuring that each element of a bride's trousseau is tailored
to her own personality and physique.
Amelio's gowns and accessories are made of only the finest natural materials, including
100% silk, sterling silver and gold wire, freshwater pearls, semi-precious stones
and Swarovski® crystals. Her work is continually featured at Chicagoland Bloomingdale's
home registry events, and her accessories are available in the Chicago area at Troupe
Salon, The Left Bank, The Magnificent Bride, Jane Hamill and Gigi's Closette.